We Stand With Enhancing Opportunities for South Asian Writers

Rukus Avenue Music Group is proud to stand in solidarity with our Writers. Thank you to the South Asian Writers Committee (SAWC) + Natasha Chandel for organizing and hosting the first-ever South Asian writer’s protest. We believe in onwards for justice, fair wages, and AI regulations for writers and all creatives. We see you, we hear you, and we wish you success- thank you for all you do! To learn more please visit the Writers Guild of America website.

Diljit Dosanjh Creates History By Becoming the First Punjabi-Speaking Artist to Perform at Coachella

Diljit Dosanjh made history at Coachella 2023 by becoming the first Punjabi-speaking artist ever to grace the stage of this iconic music festival. Diljit captivated the audience with his electrifying performance, leaving an undeniable mark in Punjabi music history. His ground-breaking achievement at Coachella showcased the global appeal of Punjabi music and artistry. The Rukus Avenue team was there to witness HIStory!

Rukus Avenue Collabs with ‘Indian Matchmaking’ for a Third Season!

The iconic show is in its 3rd season, and we at Rukus Avenue had the pleasure of riding along with the music for the show. Shoutout to Smriti Mundhra, all the musicians that we collaborated with, and the entire Netflix team. We hope you’re enjoying the music and most importantly the show as a whole. Tune in and check out our music this summer on this great special! The show follows the lives of South Asian millennials as they find love. Now streaming on Netflix!