The music movement

We are jamming in the studio and partnering with inspiring brands to change the world of music and culture. Browse through our project showcase below.

latest projects

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Rukus Avenue has announced that they will release The Music Inspired By soundtrack to the film The Black Prince.  The Black Prince stars Satinder Sartaaj as Maharaja Duleep Singh and Shabana Azmi as the mother, Maharani Jindan.  

With music by Sammy Chand, the 15-track soundtrack features Talib Kweli, Emmanuel Jal & Nelly Furtado, Satinder Sartaaj, Tisha Campbell Martin, Sammy Chand, Ozark Henry, AK aka Amazing, Raxstar, Andrew T Mackay, Ozomatli, Chali 2na, Hoodini, Saum G, Prashant Aswani, Meghdeep Bose & Raaginder Momi. Releasing worldwide on July 14th, check out www.TheBlackPrince.com for more information.

Rukus Avenue has partnered with UNVTF/United Nations Voluntary Trust Fund for Victims of Trafficking in Persons, as part of “Music To Inspire”. A collective fight by the music community to end Human Trafficking.  Together with Artists United Against Human Trafficking, and over 50 different artists from around the world, we hope to make a social statement against the various forms of slavery.

We are proud to send all proceeds to the United Nations Voluntary Trust Fund as part of one of the largest unified fronts of artists, ever assembled for a charitable music album.  Our goal is to not only uplift the victims of one of the world's most profitable crimes, but to also bring social awareness, so we can all make changes in our communities to stop this from persisting.  We must think globally, but we must act locally. 

We appreciate your general concern for our youth and for taking action toward bettering their lives. We must end bullying once and for all and to do so, we must empower all youth to speak up against bullying. We are still gathering understanding on just how much this affects the lives of our children, but we must also do our part to activate prevention.

We ask you to join our team by lending your talent and your support to our fight. We ask you for your effort to bring awareness to this cause so these issues can begin to be addressed further. We must create an environment so that those who are bullied or witness bullying can step forward and know that they are supported. This can only be possible with more dialogue and awareness that your support will be vital to creating. 

The film SOLD has garnered the attention of the United Nations and many other worldwide initiatives for its efforts in bringing awareness to the plight of human trafficking.

From Executive Producer Emma Thompson, Academy Award Winning Director Jeffrey Brown, and Impact producer Jane Charles, the film stars Gillian Anderson, David Arquette, and Sushmita Mukherjee. Sammy Chand is the music supervisor, composer and soundtrack producer for this film. Featuring music by John McDowell, Sammy Chand, Salim & Sulaiman, & more, Rukus Avenue is proud to release the Sold Soundtrack.

The instrumental follow up to Tale Of A Crown, Sammy Chand’s new album will be released through his very own app.

Head on over to the your App store and download the Sammy Chand app and get all the updated news and information about Rukus Avenue’s main man.  The 18 track instrumental album features the signature hip hop fusion with the indian sub-continent flavor.  The album’s unbelievable artwork was done by Avi Sehmi.

Featuring some of the biggest songs and some of the most exclusive pieces of work from the label’s storied 20 year history, Rukus Avenue releases its "20" album. 

Featuring some unreleased material and some fresh remixes, the 20th anniversary album includes some of the label’s biggest names; Karmacy, Sammy Chand, CJ, Kanwar Gill, Saum G, Shreyas Srinivas, and more.  Keep a look out for the album artwork by Inkquisitive.

Rukus Avenue Radio Presents The Raj &Pablo Show! Raj & Pablo have worked in UK and Indian media for over two decades and have been involved in every aspect of being “back-stage” and in the limelight. Since 2002 they’ve hosted BBC Asian Network’s hugely successful Raj & Pablo Show, mixing with Bollywood’s biggest stars and establishing a reputation as Bollywood experts.

Raj&Pablo formed a duo after meeting as actors on Oh This Feeds my Soul, a play written by Eastenders star Nina Wadia, then went to perform together as pop musicians. Raj&Pablo enjoyed a successful pop career in the band Aasha, topping the Indian dance charts with the album Bollywood Nights in 2002 and touring Europe. They also founded the original London Bollywood monthly nightclub, Bollywood Nights at London's Cobden Club, decribed at the time as one of London's top 5 club nights. The club night was also hosted at venues including the Savoy, with a Bollywood on Ice skating event at London's Somerset House.Raj&Pablo are also experienced journlalists, specialising in the genre of Bollywood movies and movie stars. As Subject Matter Experts in the genre, they've written regular columns for publications including Eastern Eye and Filmfare. They have also written Bollywood columns for publications including Asian Woman magazine, Ikonz magazine and The London Paper.

As celebrities in their own right, Raj&Pablo are often the subject of news articles. For instance, when they have featured in articles like, Kajol Recreates Dilwale's Gerua and the Result is Hilarious. The duo also launched a charity t-shirt range in 2011 under the 'Bollywood Jollygood' range, supported by Bollywood actress Deepika Padukone. Pablo&Raj also have a large social media following, with an international fan base, on FaceBook, Twitter, Instagram, YouTube and the Raj&Pablo Bollywood Times online magazine. Raj&Pablo were announced winners in the Best in Media category at the British Indian Awards in 2014. In 2018, they were recognised at the Asian Achievers Award.

Pause for Humanity features Grammy-nominated singer-songwriter Mayssa Karaa, and was written by Pedro Osuna and Paola Munda to encourage audiences worldwide to pause, reflect, and self-actualize in a message of kindness, hope, and healing. The song features a special introduction by Deepak Chopra. Karaa and 88 musicians from 26 countries come together to create the song “PAUSE FOR HUMANITY,” featuring a special introduction by Deepak Chopra

The world has been facing one of the biggest challenges in generations. The COVID-19 pandemic has affected each of us and our families in different ways. The toll and repercussions of this catastrophe have helped us realize that we are all united to fight this battle as ONE. “Pause for Humanity” is an invitation to come together and eliminate all the external negativity around, to filter the noise in the world and start from within, while getting in touch with our inner self, our minds to find healing from the chaos, stress, pressure, and trauma. American-Lebanese artist Mayssa Karaa shared Gandhi’s message: “If you want to change the world, start with yourself.”

The song features 88 musicians from 26 countries, representing every corner of the world. The music aims to raise awareness on the importance of being there for each other and supporting each other during these difficult times, especially for those who have been significantly affected by the pandemic. “Pause for Humanity” carries messages of hope, positivity, and solidarity for every human being in the world.

"This song is very important to us because it reminded us that music has the power to heal and bring people together, at a time we need it more than ever in our lifetimes. Since it’s women’s history month, I also want to say to the young female creators out there: dream, create, collaborate, and help each other, and don’t listen to anyone who tells you it’s not possible or it’s not for you," said composer Pedro Osuna.

"Pause for Humanity is so close to my heart especially now. It was my prayer, from a seed of one of my dreams. This song was born from the desire to create something that would unify and demonstrate that every single one of us can make a difference, no matter how hard the times we are facing. May we all take advantage of what the world is going through now, to reset completely and build a new form of 'humanity', and may this piece spread the desire to be kind and compassionate with each other,” stated songwriter Paola Munda.

Clint Valladares, the project’s Chief Strategist, worked together with Rukus Avenue Chairman Sammy Chand to enlist the PVBLIC Foundation, an organization with a track record of managing global movements. The vision was to help build the global strategy and align the song with the Sustainable Development Agenda, in addition to delivering this song in time for the celebration of Women’s History Month.  Rukus Avenue has a long history of music initiatives with a cause, including past work with President Obama and the United Nations.

"At PVBLIC, we are proud to work with the incredible artists on this song, given their heartfelt commitment to not only advancing the Sustainable Development Goals but also using their network and working with their talent to raise awareness on important global issues. We are excited for this opportunity to partner and showcase how music can be a means to promote women and gender equality to achieve sustainable development," said Sergio Fernandez de Cordova, Executive Chairman of the PVBLIC Foundation.

PVBLIC Foundation has been a proud supporter and advocate for the SDGs since their development, helping to accelerate and advance them, through various partnerships and programs, including the creation of the SDG Media Zone, a platform for connecting people, ideas, and resources. Through “Pause for Humanity,” music will be incorporated into the SDG Media Zone campaign as a way to promote sustainable development.

"Mayssa's captivating voice on a memorable melody by Paola Munda, with orchestration and production by the talented Pedro Osuna is refreshing. Her message calls on us to overcome adversity and to use our inner strength in the chaos. We look forward to supporting this song as a medium to drive awareness around humanitarian and social issues related to the sustainable development agenda," stated Kerry Bannigan, President of the Board of PVBLIC Foundation.

“Pause for Humanity” will be released worldwide through the Rukus Avenue Music Group and will be aligned to support the United Nations Sustainable Development Goals. All proceeds from this song will benefit programs to advance the SDGs and funds will be managed by PVBLIC Foundation.

For additional information on supporting the advancement of the SDGs please contact press@pvblic.org.

Special thanks to Deepak Chopra, Clint Valladares, Sammy Chand, and Sergio Fernandez de Cordova for their tireless efforts in making sure this song reaches the world.

 Rukus Avenue Music Group distributes this song.