Rukus Avenue has been North America's preeminent South Asian music licensing company for over 20 years, bridging the gap between east and west.
Fresh off its licensing collaboration with Netflix for David Letterman's "My Next Guest Needs No Introduction" series, Rukus Avenue is currently licensing music for a Netflix South Asian wedding docuseries with several other projects in the works.
Rukus Avenue has licensed its music in over 60 different film and television shows including "The Oprah Winfrey Show", "America’s Most Wanted" and "So You Think You Can Dance" just to name a few.
Featured Television & Film Placements
David Letterman (Netflix)
Indian Matchmaking (Netflix)
The Oprah Winfrey Show (ABC)
America’s Most Wanted – multiple (FOX)
So You Think You Can Dance? (FOX)
Fetch! With Ruffman Ruff (FOX)
CBS News
No Reservations With Anthony Bourdain (Travel)
PBS Newshour
Bizarre Foods (Travel)
Cupcake Wars (Food Network)
CMJ New Music CD
And The List Goes On…
NBA/ India day LA Clippers Campaign
PETA India Campaign “Dishoom”
Talking heads – (ABC) Australia
Steven and Chris – Canada
Ne Dites Pas A Mere – multiple- France
People’s Du Feu Philippines – France
Alberta Primetime – Canada
E! Talk – Canada
Sentinelles De La Nature – France
Living Halifax, Toronto, Saskatchewan, Vancouver – Canada
Delhi Daka – France
Storm Riders – (Weather Channel)
Haravak Aruts – Israel
Hisardut Haphilipinim – Israel
Travels to the Edge with Art W – Canada
Frat Party – Movie
American Desi – Movie
American Chai – Movie
Bride and Prejudice – Movie
Leela – Movie
Where’s the Party Yaar? – Movie
NBC Summer Olympics Commercials 2004
Friday Night Lights (NBC)
Quarter Life Crisis – Movie
Universal Music Urban Fusion
Current TV
Bellytwins Bollywood DVD Workout
Bellytwins Bhangra DVD Workout
Virgin Atlantic – Inflight music
Jetblue – Inflight music
Frontier Airlines – Inflight Music
KTLA Morning News - Media
Sold – Feature Film
Music Placements
Rukus Avenue has also licensed music from some of the biggest artists in the world for placement on projects commissioned by the likes of The White House and the United Nations. They have worked with notables such as AR Rahman, Quincy Jones, Anoushka Shankar, Daryl Hall & John Oates, Garbage, Michael Franti, Nelly Furtado, Vanessa Carlton and many more.
With an eye on the next generation of talent, Rukus Avenue also represents catalogs from composers such as Sammy Chand, D-Boy and Sikh Knowledge who have produced for acclaimed artists like Talib Kweli, Hard Kaur and Lilly "Superwoman" Singh to name a few.
