Rukus Avenue Music Group CEO Sammy Chand announced the landmark deal with Dash Radio to start the world’s first mainstream platformed South Asian radio station called Rukus Avenue Radio. Dash Radio CEO Scott Keeney, or otherwise known as DJ Skee commented “"Dash has always been successful focusing on often overlooked genres. The potential for Rukus Avenue and the music of India is massive with an underserved market ripe for premium live audio content. We are excited to welcome them into the Dash family."
The Station will launch worldwide on April 8th and will feature over 70 celebrity hosts from around the world that will cover topics from social, political, and lifestyle to the best in South Asian entertainment. “There’s so much anticipation around this station and especially this business venture,” said Sammy Chand, “We’re honored to be partnering with Dash Radio through the establishment of this platform, and are thrilled about presenting our South Asian culture to a worldwide market - the prospect of the social impact our community of over 70 celebrity hosts can have is very exciting to us.”
