50 Years of Hip Hop And Its Influence on South Asian Music

As we journey back to our earliest memories of South Asians embracing the world of rap, we remember a fine rapper person by the name of Baba Sehgal. Now… you Gen Z folks probably have NEVER heard of this guy. He was pretty “cool” back in the day, he wore rapper sunglasses and baggy clothes. Emulating an LL COOL J type of vibe. The early 1990s saw him emerge from the heart of India, attempting to rap with a style that can only be described as a bit elementary. Think “Ice Ice Baby” by Vanilla Ice! L-O-L. Yet, kudos must be given to him for his pioneering spirit in venturing into uncharted musical territories. Baba Sehgal's unique approach to rapping introduced us to an unexplored realm of Indian music. Despite his efforts, there seemed to be something missing from his compositions and lyrics, an element that failed to truly hit the spot and resonate deeply within us. So we waited for something more solid to come along…

Then, like a breath of fresh air, Apache Indian burst onto the scene in the early to mid-1990s, fusing reggae beats seamlessly with rap lyrics. Hailing from the United Kingdom, he became one of the first Desi rap artists to captivate audiences worldwide with his fresh sound. Apache Indian's ability to blend genres showcased a new dimension of Desi hip hop. His impact was undeniable, laying the foundation for future artists to experiment and push the boundaries of traditional music further. Moreover, this made space for artists like Bally Sagoo and Stereo Nation (Johnny Zee), and more!

Then, South Asian hip-hop finally came to the west coast. Took long enough, didn’t it? In the late 1990s, a groundbreaking Desi rap group by the name of Karmacy emerged on the scene, leaving an indelible mark on the evolution of the genre. What set Karmacy apart and solidified their position as pioneers was their innovative use of various Indian languages in their albums. This marked a significant departure from the predominantly English-based rap that had been prevalent until then. Karmacy's incorporation of languages such as Hindi, Punjabi, Gujarati, and other regional dialects added a rich layer of authenticity to their music, allowing them to connect with their audience on a deeper cultural level.

The group's ability to seamlessly blend these languages with their rap lyrics reflected their diverse heritage and was a testament to the multicultural fabric of Desi communities. By doing so, Karmacy not only widened the horizons of Desi hip hop but also demonstrated that linguistic diversity could be an asset rather than a limitation, showcasing the universality of music in bridging cultural gaps.

Karmacy's impact extended beyond their music recordings. They embarked on tours that featured a lineup of esteemed Desi artists, including Sukhbir, RDB, Balwinder Safri, and many others. These tours created a platform for Desi artists from various backgrounds to come together and celebrate their shared culture through music. It was a remarkable display of unity and collaboration, fostering a sense of community among artists and audiences.

These national tours highlighted their influence and recognition within the Desi music scene. Their willingness to break linguistic barriers and collaborate with a diverse array of artists paved the way for a new era of Desi hip hop, characterized by its ability to seamlessly blend languages, cultures, and musical styles. Karmacy's legacy resonates not only in their music but also in their role as cultural ambassadors, forging connections and pushing boundaries in ways that continue to inspire Desi artists to this day.

Desi Hip Hop experienced significant growth during the early 2000s, with Desi UK rap providing a powerful platform for artists to share their personal stories and journeys. Similar to grime music, this genre has given a voice to marginalized communities, shedding light on the challenges faced by South Asian youth. Through tackling issues of identity, cultural conflicts, and social inequalities, Desi rap has become an empowering force, fostering a sense of community and togetherness among those who navigate multiple worlds.

The evolution of Desi hip hop has been greatly influenced by UK-based artists whose significant contributions have transcended its origins and impacted cultures worldwide. This genre has allowed artists to express their personal experiences, challenge societal norms, and address social issues. Desi hip hop's artistic freedom has empowered South Asian rap to become a potent tool for cultural dialogue, fostering greater understanding and bridging gaps.

As the flames of Desi hip hop began to spread in the early to mid-2000s, artists like Bohemia and Yo Yo Honey Singh rose to prominence, adding their unique voices and styles to the ever-evolving landscape. Bohemia, also known as the "Pioneer of Desi Hip Hop," left an indelible mark on the genre and future generations. He revolutionized Desi hip-hop by blending Punjabi lyrics and rap rhythms in a groundbreaking fusion that expanded the possibilities of the genre. With his authentic storytelling, exploration of societal issues, and cultural roots, he opened doors for a new era of South Asian artists to create and connect with a global hip-hop audience. Bohemia's influence can be felt in the generations that followed, inspiring countless artists to merge traditional Desi sounds with contemporary urban beats, thus shaping Desi hip-hop into an exciting and culturally rich music phenomenon.

Indeed, the influence of true black hip hop on South Asian artists in modern times has been palpable for decades, resulting in a captivating fusion of styles, lyrics, and lifestyles that have shaped the contemporary music landscape. Artists like Sidhu Moosewala, Karan Aujla, Diljit Dosanjh, and AP Dhillon stand as vibrant examples of this cross-cultural exchange.

Sidhu Moosewala and Karan Aujla, both hailing from Punjab, India, have pioneered a unique blend of Punjabi folk elements with hip-hop rhythms. Their music is characterized by hard-hitting lyrics that reflect the struggles and aspirations of the youth, echoing the raw authenticity synonymous with hip-hop culture. Their ability to infuse Desi narratives with hip-hop sensibilities has garnered them widespread acclaim and a dedicated fanbase.

Diljit Dosanjh, a multifaceted artist, has seamlessly integrated hip-hop influences into his versatile repertoire. His ventures into Punjabi hip-hop have showcased his lyrical prowess and willingness to experiment with different styles, creating a sonic landscape that bridges the gap between cultures.

AP Dhillon, hailing from Canada and India, has masterfully combined his South Asian heritage with his immersion in hip-hop, trap, EDM, and more. His music is a testament to the global nature of hip-hop, demonstrating how artists can draw inspiration from multiple cultures to craft a sound that resonates universally.

These artists' success on music charts and in popular culture speaks to the broader impact of Desi hip-hop, which has paved the way for a new generation of artists to find their voice within the realm of hip hop and beyond. This cross-pollination of musical influences has created a rich and dynamic landscape where cultural boundaries blur, leading to the birth of fresh sounds that are celebrated across the globe.

As we celebrate the achievements of these artists, it's important to acknowledge the lineage of South Asian hip-hop pioneers who laid the groundwork, creating a platform for future generations to build upon. The symbiotic relationship between black hip hop and South Asian hip hop serves as a testament to the interconnectedness of musical genres and the power of art to bridge cultural divides

The history of Desi hip-hop is a profound testament to its lasting impact on South Asian music. Its innovative fusion of traditional elements with modern beats has paved the way for a vibrant and dynamic musical scene that continues to flourish. Today, the genre stands tall, intertwined with the fabric of South Asian culture, influencing mainstream music trends and inspiring a new generation of artists.

As we celebrate the 50th anniversary of hip hop, the global phenomenon that rap has become is undeniable. It has transcended language and cultural barriers, resonating with people from all walks of life. The poetic nature of rap speaks to the heart of the human experience - from the struggles of the streets to the stories of the slums. It connects with the hopeless romantic, the coming-of-age soul, and everyone in between.

In conclusion, the evolution of Desi hip hop is a testament to the power of music to transcend boundaries and create a space for cultural exchange. From Baba Sehgal's tentative steps to the global sensation it is today, Desi hip hop has journeyed far, leaving an indelible mark on the world of music and culture. As we reflect on this remarkable journey, let us remember that the beat of Desi hip-hop continues to resonate, carrying with it the voices and stories of a diverse and vibrant community.

Indian Matchmaking: Exploration of Life and Love Is Up For an Emmy

The popular reality show "Indian Matchmaking" on Netflix has gained recognition with its second Emmy nomination for Outstanding Unstructured Reality Program in 2023, following its first nomination in 2021. The show delves into the traditional practice of arranged marriages, offering a unique and culturally significant insight into South Asian life.

The show has caused controversy, with some viewers appreciating the portrayal of the age old traditions and views, including the unique pressures and intricacies and traditions circling arranged marriages, while others criticize it for perpetuating gender stereotypes and promoting arranged marriages as the only acceptable way to find a partner. It was the way of life in the previous generations, but is it really something we want to uphold, or utilize as another channel of finding a life partner? Despite this, "Indian Matchmaking" has garnered a strong fan base, with many appreciating its candid depiction of the emotional rollercoaster that individuals go through in their search for love and companionship.

Through its portrayal of diverse perspectives and experiences, "Indian Matchmaking" sheds light a better understanding of the obligations and balance between tradition and personal autonomy in the search for a lifelong companion. Its Emmy nominations recognize its impact and invite further dialogue on the topic. No matter if you like it of not, it’s given us more perspective into this subject, and we can’t stop talking about it!

The iconic show is in its 3rd season, and we at Rukus Avenue had the pleasure of riding along with the music for the show. Shoutout to Smriti Mundhra, all the musicians that we collaborated with, and the entire Netflix team. We hope you’re enjoying the music and most importantly the show as a whole. Tune in and check out our music this summer on this great special! The show follows the lives of South Asian millennials as they find love. Now streaming on Netflix!

Sammy Chand Receives Lifetime Excellence in Music Advancement Award

Sammy Chand at Anokhi Media Awards Accepting Lifetime Achievement Award

Picture this: the glitz, the glam, and a whole lot of pizzazz! The ANOKHI Emerald Ball was the ultimate mic drop to commemorate 20 years of South Asian arts and entertainment, paying homage to Maha Saraswati, the kick-ass Divine Goddess of music, art, and all things brainy. The red carpet was bursting at the seams with A-list celebs and notable figures, all gathered to honor ANOKHI's monumental milestone. And let's not forget Zee TV and Getty Images, working their camera magic to capture every epic moment of this star-studded spectacle. Talk about a scene that could outshine the sun!

ANOKHI is a renowned media and events company based in Ontario, Canada, with a focus on South Asian culture and lifestyle. ANOKHI has a diverse range of offerings, including digital publications, live events, and awards shows, ANOKHI has become a trusted platform for engaging with and celebrating the vibrant South Asian community in Ontario.

As the evening unfolded, the grand finale reached its climax when the final batch of ANOKHI Emerald Honorees stepped into the spotlight. Dr. Dhalla and the Dhalla Group of Companies' Executive Team took the stage, armed with stunning crystal awards to honor these trailblazers. These exceptional individuals were recognized for smashing barriers and paving the way for other South Asian creatives to thrive over the past two decades. Now that's what we call making waves!

Behold, the magnificent ANOKHI Emerald Award Honorees:

In the realm of music and entertainment, we bow down to:

🎵 Lifetime Excellence in Music Advancement: Sammy Chand

🎵 Excellence in Music Artistry: Rhea Raj

🎵 Excellence in Music Artistry: Raghav

🎵 Excellence in Music Artistry: Rup Magon of Josh The Band

🎵 Excellence in Music Artistry: Deep Jandu

You read that right, Sammy Chand received the ANOKHI Empire Award for Lifetime Excellence In Music Advancement, presented by the Dhalla Group of Companies, at awards gala. Chand himself couldn't contain his excitement, exclaiming:

"A huge shoutout to Anokhi Media and Raj Girn for this mind-blowing recognition—a Lifetime Achievement Award! Raj, you're a beacon of light, illuminating our community and empowering every South Asian soul across the globe. Also, what an honor to attend the ANOKHI EMERALD BALL to recognize the amazing achievements in our South Asian Community over the past 20 years, all while creating awareness for the important initiatives around mental health. Thank you!"

All the thank-you speeches at the ANOKHI Emerald Awards had a common thread: overwhelming gratitude toward Raj Girn and the ANOKHI Team. They were hailed for their unwavering support of South Asian storytelling over the years, especially when it wasn't exactly trendy for a niche media company to have that special South Asian flair. Raj Girn, the visionary behind it all, recognized the power of sharing stories and championing the South Asian community—both near and far—when nobody else gave it a second thought.

So there you have it, folks! The ANOKHI Emerald Ball was a night to remember, filled with laughter, sparkle, and a whole lot of love for the South Asian arts. Here's to another 20 years of breaking barriers, celebrating diversity, and rocking the world with our incredible talents. Stay fab, stay fierce, and keep shining bright like those dazzling emeralds!

Rukus Avenue Presents: 'The Rise' — A Collection of Global South Asian Hip-Hop

A compilation album celebrating 25+ years of South Asian Hip Hop from across the globe.

The rise of South Asian Hip Hop artists around the world has been making a steady climb across since 1996. From the US to Canada to the UK, the wave eventually made its way into India and the rest of South Asia. Over two decades later, Hip Hop has now become a popular medium of expression for artists from the South Asian diaspora all across the world.

The art form in all its rawness, truth-telling, and hypnotic beats (we all love 808’s) has allowed many artists to share their stories of struggle, and victory and they strive to set themselves apart. This album features some of the original tastemakers as well as some emerging artists all giving their ode and respect to the Hip Hop culture and way of life.

Get To Know : ADI

1.     What city did you grow up in?

Bombay

2.     What is your favorite song right now?

The Pure and the Damned

3.     What’s your spirit animal?

Lion

4.     What’s your star sign?

Leo

5.     What’s something people don’t know about you?

I'm vegan! I guess the choice of lion as a spirit animal really throws it off huh? *Exceptions include a new york slice after a night out

Get To Know Adi

G Yamazawa on Counterjam

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Check out Counterjam’s latest podcast episode featuring G Yamazawa. During this podcast, they will be discussing relationships with teriyaki, sushi stereotypes, and the immigrant hustle. The host Peter J. Kim looks at Japanese-American cultural identity with comedian Yumi Nagashima, rapper G Yamazawa, and producer Dan the Automator. Check out Counterjam on Spotify for bonus playlists featuring tracks from Yumi, G, Dan and so many other wonderful Japanese-American artists!

Spotify: https://open.spotify.com/show/3xQca3VXRQaGFK8qcFOLLf
Apple Podcasts: https://podcasts.apple.com/us/podcast/counterjam/id1548814268
Instagram: @f52podcasts @food52 @peterjkim_

Rukus Avenue Music Group releases song "Pause For Humanity"

Mayssa Karaa and 88 musicians from 26 countries come together to create the song “PAUSE FOR HUMANITY,” featuring a special introduction by Deepak Chopra The world has been facing one of the biggest challenges in generations. The COVID-19 pandemic ha…

Mayssa Karaa and 88 musicians from 26 countries come together to create the song “PAUSE FOR HUMANITY,” featuring a special introduction by Deepak Chopra


The world has been facing one of the biggest challenges in generations. The COVID-19 pandemic has affected each of us and our families in different ways. The toll and repercussions of this catastrophe have helped us realize that we are all united to fight this battle as ONE. “Pause for Humanity” is an invitation to come together and eliminate all the external negativity around, to filter the noise in the world and start from within, while getting in touch with our inner self, our minds to find healing from the chaos, stress, pressure, and trauma. American-Lebanese artist Mayssa Karaa shared Gandhi’s message: “If you want to change the world, start with yourself.”

The song features 88 musicians from 26 countries, representing every corner of the world. The music aims to raise awareness on the importance of being there for each other and supporting each other during these difficult times, especially for those who have been significantly affected by the pandemic. “Pause for Humanity” carries messages of hope, positivity, and solidarity for every human being in the world.

Pause for Humanity” will be released worldwide through the Rukus Avenue Music Group and will be aligned to support the United Nations Sustainable Development Goals. All proceeds from this song will benefit programs to advance the SDGs and funds will be managed by PVBLIC Foundation.


For additional information on supporting the advancement of the SDGs please contact press@pvblic.org.

Special thanks to Deepak Chopra, Clint Valladares, Sammy Chand, and Sergio Fernandez de Cordova for their tireless efforts in making sure this song reaches the world.

This song is Distributed by Rukus Avenue Music Group.