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The first video program of its kind, Rukus Avenue Radio will be rolling out a 2 ½ hour video showcase featuring all the Rukus Avenue Radio hosts. The show will also feature the premiere of Rukus Avenue management client Adi and also Rukus Avenue Radio’s new show AKTV.
The video showcase of music, art, comedy, and social good from the global South Asian community can be viewed by visiting RukusAvenueRadio.Com and sending in an RSVP there.
We can’t wait!
With a listenership of over 3.71 million listeners a month, Rukus Avenue Radio has now become the #1 South Asian radio station in the world. It is the #4 most listened to radio station when compared to terrestrial radio stations in South Asia. Only 3 stations in Delhi have more listenership.
Rukus Avenue Radio’s approach to radio has been anchored by the collective of hosts that make the station so unique. The hosts are located around the world and have given the radio station perspectives from many different countries.
With this number, Rukus Avenue draws more that 15 times the audience BBC Asian Network does.
Tune into RukusAvenueRadio.Com for more.
The transformative video star AK Amazing has joined the Rukus Avenue family and will be on Rukus Avenue Radio with a weekly radio show that premieres on July 23rd. AK will be a driving force behind Rukus Avenue’s plan to transition Rukus Avenue Radio into a more robust video platform.
AK will be presenting weekly videos with Rukus Avenue Radio and helping the world’s number 1 South Asian radio station with other video collaborations. AK will be working closely with Chairman & CEO Sammy Chand to extend the radio stations 3.71 Million listener base to the video screen.
Sammy called this a special personal moment via Instagram this week “I’m really excited about this announcement. I’ve had the fine fortune of working with Aman on projects before but to have him join our family is a definite dream come true.”
Stay tuned at Rukus Avenue Radio for more. AK will be making his video premiere at the Rukus Avenue Radio Summer Special airing July 19th, 2020.
Rukus Avenue Music Group has announced the signing of rapper and artist, Adi, to its artist management roster. This marked a significant step in the globalization of India’s recent uptick in the genre of hip-hop, as the Mumbai-based rising star became the first artist from the Asian subcontinent to sign with the Los Angeles-based music company
Aditya Lodha, aka Adi, aged 21, uses infectious instrumentals as a backdrop for his witty and charismatic vocal delivery, backed by well-penned lyrics that share perspectives unique to the two cities that have shaped his lifestyle. Having spent the last few years exploring the music industry in New York, Adi shows an immaculate sensibility to Western music, that we haven’t seen from this generation of rappers emerging from India. Adi calls on his time in the U.S. as a distinguishing characteristic for his music, which is embodied in his new single, “Rain Girl”. Surrounding this release, we saw a charming debut music video where Adi uses the character of a car mechanic to deliver a tongue-in-cheek ode to his female friend. From the beginning, you notice Adi’s diasporic understanding clearly sets him apart.
Adi’s signing with Rukus Avenue presents a change in the direction of emerging artists from South Asia, as we see them growing a larger global audience. His new E.P, to be released this summer is called “Pigeon-holed” and takes this progressive sound even further. The five-song presentation of Adi’s versatile musical ability combines the lyrical playfulness that Adi is known for, but takes in a deeper message in reflection to the evolving social climate around the world. With songs like “.22”, it is clear that the evolution of Adi’s voice is beginning to take mold. Adi will release the single “.22” on July 29th, 2020.
Music industry veteran and Rukus Avenue Chairman Sammy Chand will be directly managing Adi. “I’m very excited for Adi, as this is groundbreaking for the Indian music industry, and specifically hip hop. Adi’s music signals a new international adaptation of the music that started from here in the United States, but his undeniable talent is why this can happen. Rukus Avenue’s long history in pioneering the Indian hip hop industry makes this a perfect fit for Adi’s career going forward. We’re honored to have him join our artist roster.”
Adi was born in Mumbai, India, but attended university in New York. His passion for art and music is why he plans to strongly incorporate fashion and visual display into his musical repertoire. His signing with Rukus Avenue connects his cultural upbringing with his desire to share his work globally. “I grew up in a house with 16 people - ranging from my grandfather and ending with me as the youngest member. What that meant was that I received a filtration of generations of great music. I remember, at one point, my iPod included the likes of Mohammad Rafi, Michael Jackson and Slick Rick - all on the same playlist! I grew up wanting to emulate these legends, and I constantly strive to blend these inspirations in a distinctive and enjoyable way.”
Adi joins Satinder Sartaaj, Bappi Lahiri, G Yamazawa, Ruby Ibarra, Siva Kaneswaran, and others on the Rukus Avenue roster.
About Adi
Adi is an independent, up-and-coming hip-hop artist born and raised in Bombay, India, but who currently spends his time exploring music in New York. Given the conditions of his lifestyle, it seems inevitable that his sound offers a unique blend of Eastern and Western cultures, encapsulating the feeling of an overpopulated city - in that; it is energetic, multi-faceted and strives to offer different perspectives through well-penned lyrics and unique production techniques. His interests are not limited to music solely but also spill into fashion and design.
Described by Chairman Sammy Chand as “one of the true success stories of the cultural evolution of Hip Hop,” G Yamazawa, hip hop star from Durham, North Carolina, has signed a management deal with the Rukus Avenue Music Group. The Japanese-American poet and spoken word artist will be managed directly by Sammy Chand and will be focusing on upcoming releases in both American and Japanese music markets.
The artist behind the song “North Cack” and “Dining Room” has been touring the college scene and hip hop circuits for some time before really reaching acclaim a couple years ago. Stay tuned for his series of video freestyle performances called “Good Writtens” and the evolution of the musician into a film maker.
Once a part of the platinum music group The Wanted, Siva’s new solo phase and chapter will include Rukus Avenue’s management team. The deal was announced yesterday by Rukus Avenue Chairman Sammy Chand and was coupled with a quote “Siva’s creative direction as an artist was the driving force behind the synergy here at Rukus Avenue for him, and we’re truly honored to be a part of his journey. Siva is truly transformative.”
Siva’s new single “Breathe In” was recently released to critical acclaim to a large enthusiastic fan base that had been gripping to hear his first work since his hit songs like “Glad You Came" with The Wanted. The brand new video is also out now on YouTube, so do check it out.
Visit Sivaofficial.com for more information.
An unprecedented number of South Asian voices join Rukus Avenue Radio
Featuring a group of folks seldom seen congregated at one platform, Rukus Avenue Radio has truly caused a wave of impact. The 110 plus hosts provide a unique mixture of voices, perspectives, and communities. Rukus Avenue VP Raoul Juneja commented “we’re hearing from people no other platform could ever table, this is what makes this station special.”
“We had a distinct choice to either do what was being done in the market already, or do something that was needed.” commented Sammy Chand.
From covering topics like LBGBTQ topics to parenting in the new generation, Rukus Avenue Radio takes a serious look at the cross section of the global South Asian community.
Dash Radio launches it’s premiere South Asian Radio station. The station is a mix of the most compelling talk show but also the most cutting edge music in the industry. Anchored by it’s incredible lineup of hosts, this is the most unique South Asian media platform to date.
Tune in to the Rukus Avenue Radio through the Dash Radio app, but also at RukusAvenueRadio.com and check out all the presenters. From a vast selection, listeners can find engaging topics of discussion.
Rukus Avenue Music Group CEO Sammy Chand announced the landmark deal with Dash Radio to start the world’s first mainstream platformed South Asian radio station called Rukus Avenue Radio. Dash Radio CEO Scott Keeney, or otherwise known as DJ Skee commented “"Dash has always been successful focusing on often overlooked genres. The potential for Rukus Avenue and the music of India is massive with an underserved market ripe for premium live audio content. We are excited to welcome them into the Dash family."
The Station will launch worldwide on April 8th and will feature over 70 celebrity hosts from around the world that will cover topics from social, political, and lifestyle to the best in South Asian entertainment. “There’s so much anticipation around this station and especially this business venture,” said Sammy Chand, “We’re honored to be partnering with Dash Radio through the establishment of this platform, and are thrilled about presenting our South Asian culture to a worldwide market - the prospect of the social impact our community of over 70 celebrity hosts can have is very exciting to us.”
Featuring one of the more unique collection of artists to appear on album last year, The Black Prince is now available for download to celebrate the Video On Demand/Digital release of the film. Starring Satinder Sartaaj, Shabana Azmi, and directed by Kavi Raz, the film is about the last Maharaja of Punjab, and ended up being one of the top grossing films of 2017.
The accompanying album featuring the star of the film Satinder Sartaaj and also Nelly Furtado, Emmanuel Jal, Talib Kweli, Tisha Campbell, Raxstar, Hoodini, Andrew T Mackay, Meghdeep Bose, Raaginder Momi, Prashant Aswani, Ozark Henry, Saum G, Ak AKA Amazing, Ozomatli, Chali 2na, and music by Sammy Chand.
You can download the album now at www.rukusavenue.com/theblackprince
Bollywood star Nargis Fakhri becomes the first actor to sign with Rukus Avenue. The longtime Indian Cinema lead will be represented by the North American entertainment company going forward and is an unprecedented agreement for Rukus Avenue. Nargis will be working on some new initiatives in Hollywood including her ongoing success in Bollywood.
Nargis first came to success through her hit tv show "America's Next Top Model" and then went on to act in over 11 different hit films, including her breakout film Rock Star. Nargis joins an entertainment company that is increasingly becoming popular for its strong management team, and her American roots make her a perfect fit for Rukus Avenue.
Rukus Avenue CEO Sammy Chand offered his thoughts "We're honored to be working alongside such an accomplished actor like Nargis, this is truly an evolution for our company, and we're really excited about all we can do together."
For more information, check out www.rukusavenue.com
The budding 20 year old hip hop star Arpan Chopra has signed a contract with Rukus Avenue and will begin work on some brand new projects in 2018. Arpan's rise came collaborating with the NBA's Golden State Warriors on a couple of songs and was also featured on the Rukus Avenue - United Nations collaboration to fight Human Trafficking alongside AR Rahman, Satinder Sartaaj, Sonu Nigam and more.
The Cupertino, California native draws his inspiration from artists like J.Cole and Kendrick Lamar and has joined an artist roster at Rukus Avenue that features Ruby Ibarra, Satinder Sartaaj, Bappi Lahiri, Saum G, and more. Rukus Avenue's Sammy Chand reflected "To have the chance to work with a young artist with the level of talent Arpan has is really exciting, you get the sense that you're embarking on the story of a remarkable talent."
Arpan is the youngest artist to ever sign at Rukus Avenue.
Check out more of Arpan's work at www.arpanofficial.com and at RukusAvenue.Com for more.
Hip Hop star Ruby Ibarra is featured in Times Square for a new MasterCard Grammys advertisement campaign. The Rukus Avenue star is featured on a track with SZA to promote the upcoming Grammy ceremonies as part of the #StartSomethingPriceless movement taking place to ramp up the NY city festivities in late January.
Ruby was recently featured in Billboard Magazine in the Philippines and is fresh of an international tour. She will be performing in Los Angeles on January 13th to promote her new album Circa 91.
World Famous Punjabi-Sufi superstar Satinder Sartaaj has signed a multi-year deal with Rukus Avenue Music Group. The renowned poet and decorated singer will bring his illustrious career to one of the most exciting record companies in the world. Rukus Avenue Chairman/CEO Sammy Chand described the signing as "a dream come true" as word started to make its way into the music community. "I'm excited about the possibilities, Satinder Sartaaj has always been one of my favorite artists, so it's certainly a dream come true.
Satinder Sartaaj is no stranger to Rukus Avenue. This past summer Rukus Avenue released the Music Inspired By The Motion Picture for the The Black Prince, which starred Sartaaj. Sammy Chand and Satinder Sartaaj also collaborated on several pieces through the soundtrack, as there is sure to be more of that musical partnership to come in the upcoming months.
Satinder Sartaaj has been hard at work finishing up his The Black Prince tour, which will see him tour through England and the prestigious Wembley Arena in March. Sartaaj will be the focus of further collaboration through Rukus Avenue, along with several initiatives inside and outside the studio.
The Bollywood Legend has crafted some of the most iconic music in Indian Cinema history, and his signing with Rukus Avenue brings a new chapter to this music icon. The trailblazing efforts of Bappi Lahiri continue at Rukus Avenue as he puts together a sound unlike any other in Los Angeles.
Rukus Avenue CEO, Sammy Chand announced in a statement "Our long standing admiration of Bappi has now evolved into a working relationship, and we can't be more honored. I'm in complete admiration of his amazing ability to keep reinventing himself, and this move shows you his willingness to always look ahead."
Bappi Lahiri will be releasing music in 2018 with some interesting names in the coming weeks. Stay tuned for more on this groundbreaking signing.
The dazzling hip hop star Ruby Ibarra has signed with the Rukus Avenue Music Group, as the deal was completed last night in Los Angeles. Ruby's recent work on Rukus Avenue's White House collaboration with President Obama was the debut of Ruby's work with Rukus Avenue, in addition to her featuring track with Sammy Chand on the United Nations collaboration in January.
Stay tuned for more information as we share more about Ruby Ibarra! In the meantime, check out her track on the UN album Music To Inspire : Artists UNited Against Human Trafficking.
The song is called "Bringing Me Down" : https://www.youtube.com/watch?v=Wf1Gl3ho_D4
The Black Prince soundtrack was launched in New York with the stars of the film Shabana Azmi, Satinder Sartaaj, director Kavi Raz, and Indian Ambassador to India Navtej Sarna. The event featured a question and answer with some of the New York's media and featured a special music presentation by Sammy Chand.
The album released worldwide on July 14th and is available everywhere you buy music.
Rukus Avenue releases the much anticipated Music Inspired By The Motion picture today featuring the music of Sammy Chand and artists Talib Kweli, Satinder Sartaaj, Emmanuel Jal, Nelly Furtado, Chali 2na, AK aka Amazing, Ozmotali, Ozark Henry, Raxstar and more. The 15 track music album will be launched in New York City on Sunday July 16th ahead of the release of the film on July 21st.
This is Rukus Avenue's second full length soundtrack, with music videos coming very shortly. Rukus Avenue will also release the album app next week to coincide with the release of the film.
Visit your favorite music retailers or streaming sites to check out the album!
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Sammy Chand & Satinder Sartaaj
Sammy Chand attended the London Indian Film Festival Opening Night for the film The Black Prince. Sammy produced the music for the soundtrack Music Inspired By The Motion Picture The Black Prince, that features Talib Kweli, Tisha Campbell Martin, and of course Satinder Sartaaj.
Satinder Sartaaj and Sammy were both on the red carpet together as the duo were there for their upcoming work together on the soundtrack. Sammy did three songs with Sartaaj including a song called Shabana Pal that was world premiered by BBC radio.
The two will be in Toronto for the release of the soundtrack in Toronto on July 13 and 14th.
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