Indian Matchmaking: Exploration of Life and Love Is Up For an Emmy

The popular reality show "Indian Matchmaking" on Netflix has gained recognition with its second Emmy nomination for Outstanding Unstructured Reality Program in 2023, following its first nomination in 2021. The show delves into the traditional practice of arranged marriages, offering a unique and culturally significant insight into South Asian life.

The show has caused controversy, with some viewers appreciating the portrayal of the age old traditions and views, including the unique pressures and intricacies and traditions circling arranged marriages, while others criticize it for perpetuating gender stereotypes and promoting arranged marriages as the only acceptable way to find a partner. It was the way of life in the previous generations, but is it really something we want to uphold, or utilize as another channel of finding a life partner? Despite this, "Indian Matchmaking" has garnered a strong fan base, with many appreciating its candid depiction of the emotional rollercoaster that individuals go through in their search for love and companionship.

Through its portrayal of diverse perspectives and experiences, "Indian Matchmaking" sheds light a better understanding of the obligations and balance between tradition and personal autonomy in the search for a lifelong companion. Its Emmy nominations recognize its impact and invite further dialogue on the topic. No matter if you like it of not, it’s given us more perspective into this subject, and we can’t stop talking about it!

The iconic show is in its 3rd season, and we at Rukus Avenue had the pleasure of riding along with the music for the show. Shoutout to Smriti Mundhra, all the musicians that we collaborated with, and the entire Netflix team. We hope you’re enjoying the music and most importantly the show as a whole. Tune in and check out our music this summer on this great special! The show follows the lives of South Asian millennials as they find love. Now streaming on Netflix!